Prep app

Check out the new brand identity created for Prep App. Prep is an app that helps connect businesses with the ideal employee and vice versa. For the identity, we have conceptualized, in an abstract way, the interactive experience of the user “clicks” or “taps” on the app to form a “match”. Two additional variations of the main logo were designed. On the first one we added the word "app" and the second, is an icon with the initial "P". The selected typography is "round" and friendly to humanize the brand. The design elements were given a freehand style quality, since the food and beverage industry consists of an organic preparation and structure. We also created hand gestures that share a sense of motivation and success. We chose a color palette with vibrant and eye-catching tones with the aim of highlighting feelings of enthusiasm, happiness and creativity.