Cicla Bike Shop

Discover Cicla's new brand identity! We designed a sans serif typography with a sporty and casual aesthetic, with the purpose of maintaining the initial essence of the brand. We also designed an icon with the initials of the name (CBS) presenting the B in negative space and the S through a lightning bolt, symbolizing energy and performance. The graphic elements are based on the bicycle chain. We also create illustrations that encourage adventure and the fun of cycling. As for colors, we kept a balance between neutrals and warm to represent the high quality of the products without leaning towards a commercial atmosphere.