SK-II

Japanese luxury skincare brand specializing in anti-aging products.

Partnered with P&G on the packaging vision, encompassing graphics and industrial design. The iconic shape embodies minimalism and elegance through the seamless integration of uplifting geometric forms.

The concave cap represents the ‘pool of reflection,’ inspired by nature and curated through science.

Scope: 2D & 3D Packaging Design

Pantene Pro-V Miracles

The new Pro-V Miracles collection is enriched with vitamins and scientifically inspired skincare ingredients that combine to unleash a "good for me" hair transformation. Partnering with P&G on packaging design and beauty visuals creation. The graphic on the packaging denotes the specific hair benefit associated with each variant.

Scope: Packaging Design | Beauty Visual Creation

H&S Clinical Strength

Clinical Strength delivers clinically proven relief for severe dandruff and scalp issues, better than prescription strength. Partnered with P&G to restage the Clinical Strength collection, elevating and premiumizing the brand.

The packaging strategy is to improve the stopping power and navigation at

shelf. The unique typographic approach adeptly communicates the product benefits, inspired by the precision of modern science code. The circle seal indicates the collection color, and the '+' symbolizes the Clinical aspect of

the proposition.

Scope: Packaging | Social Content | Assets Creation | Activation Concept

H&S Royal Oils

Royal Oils is a sub boutique designed for the modern African American consumers. Partnered with P&G to rebrand this range of products.

The rich graphics are inspired by the natural oils and botanicals within.

Crafted the packaging, social media content, pack and beauty visuals,

and concepts for in-store displays.

Scope: Logo Design | Packaging Design | Assets Creation

Pantene Pro-V Miracles Europe

The Pro-V Miracles collection is enriched with cactus flower extract, biotin, and pro-vitamins to prevent frizz before it begins. Partnered with P&G to create a line extension for the mid-tier pillar, crafting a complete visual world that includes packaging design, beauty visuals, launch kit, and in-store display.

Scope: Packaging Design | Activation

Downy Defy

Defy is an in-wash conditioning beads that protect fabrics from stretching, fading and fuzzing. Partnered with P&G to create a complete brand world, including brand identity & assets, packaging, beauty visuals, photography style, social content and in-store displays.

Scope: Brand Identity | Packaging Design | Social Content | In-Store | Brand Guidelines

The iconic packaging symbolizes authenticity, forward movement, dynamism, and transformation. The forward swash optimistically redefines and unveils a more diverse variant world. Created a comprehensive toolbox featuring the iconic brand assets, such as the logo, typography, iconography, color scheme, and photography style. Additionally, applied design principles to ensure consistency and coherence across the brand world.

Hershey's Heath

A classic American crunchy chocolate bar crafted with the finest rich chocolate

& toffee. Partnered with Hershey’s to modernize the brand’s pride and heritage, ensuring recognition across a variety of size offerings and harmonizing the design with licensing partners.

Scope: Brand Identity | Packaging Design | Brand Guidelines | Brand Guidelines

The logo features golden letter forms representing the bar's rich toffee,

surrounded by a bold chocolate stroke. The idea 'shatter the ordinary' is

embodied in the appetizing appeal of the ‘shattered’ Heath pieces in the photography. The 'shattered pieces" are also represented in the orange

graphic as a value violator on the king size bar. Adapted the design to various

sizes and the licensing partner with Breyers.

Herbal Essences

The new collection is 90% naturally derived formulated and sulfate free. Partnered with P&G to restage and elevate the natural appeal and desirability of the existing collection while ensuring its recognition among existing users.

Scope: Brand Identity | Packaging Design

Pantene Stylers

First-of-a-kind styling products full of nutrient-rich oils that nourish and protect hair at every step, empowers individuals to express their authentic selves. Partnered with P&G to craft the packaging for a wide range of styling products launched in both the US and Europe.

Scope: Packaging Design | Custom Calligraphy

Pantene Pro-V Blends

Exclusively available on Amazon, Pro-V Blends is FULL of nutrient-infused ingredients and is FREE from sulfates, parabens, dyes and mineral oil.

The design reflects real ingredients and gentle moisturization.

Scope: Packaging Design

Pantene Advanced Care

Advanced Care is a core collection crafted exclusively for Costco. Its design effectively conveys its 5-in-1 benefits, blending pro-vitamins and essential nutrients for effective damage repair.

Scope: Packaging Design | Digital Content

Pantene Essential Botanicals

Essential Botanicals, exclusively crafted for Costco, boasts a formulation comprising 90% naturally derived ingredients and free from parabens, dyes,

and mineral oils. Its luscious design features hand-drawn watercolor illustrations accentuated with touches of gold.

Scope: Packaging Design | Digital Content

Pantene Pro-V Miracles

A groundbreaking collection that surpasses mere repair, infusing concentrated nutrients to transform and regenerate damaged hair from the inside out.

The design captures a captivating richness fused with the opulence of gold leaf, symbolizing the restoration of vitality to your hair.

Scope: Packaging Design | Beauty Visual Creation

H&S Scalp Restore

Scalp Restore was designed exclusively for Sam's Club.

Scope: Logo Design | Packaging Design | Social Content

H&S Cachos LA

A collection tailored for uniquely curly consumers. The packaging design reflects the Brazilian mood with the phrase 'tudo bem.' This expression encapsulates vibrancy, dynamism, and a sense of natural freedom, mirroring the way curls flourish from a healthy scalp.

Scope: Packaging Design