Vizard Rebrand

Vizard Brand Evaluation

Video con­tent is a key pil­lar to suc­cess­ful con­tent mar­ket­ing strate­gies, but tra­di­tion­al video edit­ing soft­ware has a steep learn­ing curve and high price tag. Tar­get­ing non-pro­fes­sion­al video edi­tors, Vizard has to feel effort­less for the time-strapped con­tent mar­keters and social media man­agers try­ing to get a time­ly Reel pro­duced and pub­lished. Appro­pri­ate­ly, the Vizard team iden­ti­fied their brand attrib­ut­es as Effort­less, Trans­for­ma­tive, and Essential. 

From there, we arrived at their Sin­gle Most Impor­tant Thing (SMIT): Enchant­i­ng­ly Intel­li­gent. The new Vizard brand need­ed to cap­ture that sense of mag­ic when a tech­nol­o­gy works effortlessly.

From a brand stand­point, Vizard’s com­peti­tors blend togeth­er in techy blues, gra­di­ents, and non­de­script sans serif type­faces. You could eas­i­ly research each com­peti­tor and strug­gle to remem­ber which is which; that meant an excit­ing oppor­tu­ni­ty for Vizard.

Click here to view the full case study.

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