Axle

With the carbon neutral spotlight on most cities, bicycles are quickly becoming the transportation of choice for many. We wanted to use this opportunity to take a stab at designing a stylish electric bicycle brand that reflects those environmental values while serving the modern folks who care about how they look and how it affects the planet.

Axle, named after the body of the bicycle, is designed to be the Tesla of e-bikes. You can control and connect it straight from your phone and track your distance, stats, and more.

Axle's brand colour palette is a notable Kelly green, paired it with a pastel pink to deviate from the predictable and forge into the zone of modern tech and design. We think the contrast serves more than just the eye but to be relatable to all. While bicycles are the parent of automobiles, it is soon becoming a tech accessory we need.