Follow's Logotype

About a year ago, I began designing a speculative social media app, and as part of my journey, I crafted a simple brand identity that accentuates its unique charm.

The name is stylized as “f0llow”:

- 🔠 The small “f” symbolizes user-friendliness

- 💾 The “0” (zero) with stylized “ll” reflects the app’s digital DNA

- 🌐 The second “o”, styled as “n”, symbolizes the gateway to the digital realm

- ✨ The tail adorning the “w” underscores its innovative approach

The design exploration began with the Space Mono font, carefully aligned to a 4px grid, with a 1px ink trap in the “w” for both legibility and distinctiveness.