Amidst the hum of engines and the scent of oil, Coolerworx sought to redefine their brand with a touch of mechanical cyberpunk flair. Entrusted with this mission, I delved deep into the automotive realm, embracing the challenge with gusto. Many intricate design decisions emerged, subtly transforming the logo and infusing the brand with an atmospheric appeal that resonated with the cyberpunk aesthetic. Despite crafting a comprehensive brandbook, our journey hit a speed bump when the marketing team disbanded, halting progress on this exhilarating direction. But fear not, for the wheels of creativity never cease to turn, and the spirit of innovation lives on.

LOGO DESIGN

COLOR PALETTE

FONT STYLES

BRAND SHAPES

BRAND PATTERNS

ICONOGRAPHY

BUTTON STYLING

˙˖ ✦ Thanks for wandering! ✦ ˖ ˙

Dive into the visual storytelling magic at www.PointyHat.studio ✨ where you may hire a wizard for your creative endeavors or delve into our portfolio even deeper! 🧙‍♂️ Follow your nose!👃