Milk Tea

Minimalistic brand design for a tea cafe, focusing on a clean whiteout modern aesthetic  for those who care for serenity in their on the go lifestyle. ‍

Brand's visual identify reflects the tranquility and simplicity that Milk Tea aims to provide through the core brand identify.

Milk Tea felt that minimal approach would  create much needed headspace for customers that is both rewarding and smoothing, something that is enjoyed with tea throughout the history, the way tea is intended to enjoy even in our busy on the go lifestyle.

Koichi Endo - Strategic Brand Designer
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