ShamiChef - Logo & Visual Identity Design
ShamiChef is a chef/influencer who has amassed millions of followers across his various social media accounts with his engaging cooking videos. He approached me looking for a logo to represent his brand as well as a visual identity to accompany it.
Due to his huge presence all over social media, ShamiChef’s face is widely recognised. His face is essentially his brand, so I knew I had to include it in the logo design. In the logo, ShamiChef is shown wearing a keffiyeh which is a traditional piece of Syrian headwear. Due to his Syrian heritage, he often wears a keffiyeh (and other traditional Syrian clothing) in his videos, so I felt that this had to be present in the logo too.
