Sugar n’ Spice is an iconic Cincinnati diner known for its wispy-thin pancakes and rubber ducks. A staple in the local community since 1941, the beloved restaurant serves generations of fans across the city, especially with the recent expansion of two new locations. With a growing business and hungry customers, Sugar n’ Spice quickly outgrew its dated and clunky website. They were in need of a brilliant new site that displayed their signature, whimsical style in a clean layout that could grow with their business. The solution? Bring in USDP to guide them in creating a powerful new site by using Elementor.

USDP quickly identified three challenges:

Challenge #1

Refresh their digital presence while still remaining true to the classic, bold Sugar n’ Spice aesthetic 

Challenge #2

Create a new website where finding the menu or location of a restaurant is quick and easy

Challenge #3

Do it all using Elementor, a custom page builder tool, to help speed up the process and make the site easy to update in the future

Our team collaborated through every phase of the web design and development process. First, we updated the Sugar n’ Spice brand style by creating a mood board of refreshed brand elements.  We kept the same core style with the classic logo and bright colors but updated the fonts and photo style to elevate their brand. We also incorporated their restaurants’ iconic hand-painted murals & characters into the website’s design.

Then, we launched directly into an expedited build process. Using the mood board as a guide and Elementor’s host of easily customizable widgets, we quickly and efficiently built a new site from the ground up. We made each location’s information and menu easily accessible through simple dropdowns and buttons on the homepage and navigation.

Getting to know Sugar n’ Spice and refreshing their unique look resulted in a website that will reach more customers than ever before! Fresh and energetic, the bright colors and nostalgic illustrations of the iconic murals are fun and accessible. The brand style is clear, confident, and exciting. Now, Sugar n’ Spice customers have no trouble understanding the value and fun that this iconic diner brings to the table. Sugar n’ Spice is ready to keep serving memories to their generations of customers, one wispy-thin pancake at a time.

View the site - https://eatsugarnspice.com/

Digital Marketing Services Used: Website Design, Website Development

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