Masuga Color Palette

If there was one thing from Masuga’s pre­vi­ous iden­ti­ty we felt could stick around, it was the lead­ing col­or. ​“Juice” is an evo­lu­tion of the lime green of old. We updat­ed it to be leg­i­ble on light and dark back­grounds and added a bit of yel­low for a more pecu­liar vibe. To bal­ance out the bold pri­ma­ry col­ors, we cre­at­ed a suite of sec­ondary col­ors to add depth and pro­vide more relatability. 

Click here to learn more about our partnership with Masuga.

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