Rice for all tastes
2021 | An updated look on a traditional brand, for a better category and market fit. With a new positioning, a contemporary design and a familiar feeling, the new range competed with the benchmark by exploring tradition and the cooking rituals of each home.
The idea of integrating this brand as a new rice of choice was imprinted onto the packaging: a delicate frame calling attention to the brand, a broad banner highlighting each type of rice, a calligraphic font that marks tradition and a table setting environment where meals are meant to be shared.
It’s an invitation to be daring in the kitchen, exploring new dishes, finding new flavours and welcoming them — making life tastier.
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