Mobile app to curate fashion collections for your next shopping
Making a novel concept - Curations
With our initial concepts, We identified users are finding it difficult to understand this novel concept as they have never experience curated shopping before. Once they understood what we are doing, they get super excited and do multiple curations.
To make it easier for users, we took many cues from existing ecommerce experiences and made the app familiar while retaining the curation experience. This helped in increase in user engagement and new user activation.
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