#6 - Ruul LP Redesign

Design: Concept design for Ruul's landing page.

Goal: Not too long ago Ruul had a very neo-brutalist website. I wanted to explore ways of improving it while staying within the existing design language.

What did I do to improve it?

• Highlighted pricing.

• Included metrics as well as brand logos to enhance social proof.

• Used a more subtle background color to make the contrast ratios easier on the eyes.

• Changed the purely aesthetic image to a Google sign-up form to increase conversions.

• Turned brand logos into an auto-slider and got rid of the card view (to avoid confusing the user into thinking they're clickable).

• Simplified the menu to draw more attention to important components like pricing and the sign-up form.

✉️ Contact me via email pinarhaskiris1900@gmail.com