Hatchet Coffee Blue Ridge Blend Package Design

Package re-design for Hatchet Coffee's flagship Blue Ridge Blend! Honored to work with the fine folks at Hatchet to pay homage to their original design while giving it new life. I incorporated as many original design elements as possible from the original bag, while increasing legibility, contrast, and FUN.

Original bag design.

Logan Hall
Brand Identity, Graphic Design, & Illustration that grooves.
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