Jan Luyken, Amsterdam

The Jan Luyken Hotel, Amsterdam was undergoing a complete rebrand and strategy shift in offer. I was tasked with creating a new brand identity and website that reflected the new hotels brand position. I did this by using a visual grid system to emphasise the flex of the hospitality provided, as well as designing understated brand collateral and creative homely touch points within the hotel. I worked with a local developer team to relaunch the website reflecting these same values, as well as giving art direction to their in-house photography and social media.