HexClad | CRO

My wife LOVES cooking, and I love enjoying what she makes. So when I finally found the HexClad Cookware from her favorite all-time chef Gordon Ramsay, it was an instant buy. They make such a huge difference!

As a value add, I isolated 5 quick wins for their website. See below for the breakdown!

1) Focus the message in the announcement bar. Keep the goal simple and showcase the most appealing deal. Make sure to include language like shop now to drive users into the purchase funnel.

2) Try adding a call to action to the main navigation on mobile. Give users an easy route to find your products.

3) Separate your hero image from your hero headline message so that they can both be communicated clearly. This gives users a chance to digest the information in both a text form and visual form without distractions.

4) Add a clarifying statement that includes what sets your product apart from others. Highlight the differentiators and let customers know what they are so that they can make an informed decision as quickly as possible.

5) You’ve got great social proof for your products! Let’s showcase those reviews. Bring the social proof section to be above the fold so that users can see how loved your products are. This will also help build trust for new users.