Birmingham Baseball Club Lettermark

Birmingham Baseball Club requested a new club-level logo. They had expanded to two adult teams and a youth team, and felt their old club logo was too closely tied to just one team, and they sought something more relevant to a wider, more diverse audience.

Taking inspiration from traditional baseball logos in the US, the world leading pen industry in Birmingham, and the shape of the borders of the Birmingham local authority, I created a new, resilient identity for the club that can be used across a number of channels; digitally, in print and on garments and equipment.