Logo Redesign & Branding Guide - NATSO

At Elevation, we undertook the task of revitalizing the logo of NATSO, a nonprofit organization dedicated to empowering truck stop and travel center operators. With their mission to fuel profitability, foster community, and champion political progress in mind, we aimed to create a logo that encapsulated their values while modernizing their brand identity.

We began by conducting thorough research into NATSO's target audience, industry trends, and competitive landscape. Leveraging this insight, we developed several design concepts that aligned with NATSO's mission and resonated with their stakeholders.

Through a collaborative process with NATSO's team, we refined the concepts, ultimately crafting a logo that symbolizes unity, progress, and strength. The final design seamlessly integrates elements representing the organization's commitment to its members, staff, and suppliers, while also reflecting the dynamic nature of the truck stop and travel center industry.

Overall, our collaboration with NATSO resulted in a refreshed logo that not only captures the essence of their mission but also sets the stage for continued growth and impact.

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