I had the opportunity to work with I scream for pizza once again. This time creating a logo for their new Bodega Bar concept. The Bodega was being named after the owners dog Reuben therefore they wanted the logo to depict him. I wanted to create a logo that was both fun but had elements that gave the feel of bodega's Spanish roots like the sun and delectation of the hat finished off with the bacon dog collar.

Sketch/ Ideas