World Exploration Brand identity

World exploration is an airline company that offers a variety of affordable destinations with lowest prices. Target audience was men. The aim of the design was to convey a sense of fame, whilst being fresh. The concept behind the logo consist if an air balloon and a sail boat to say both air and ground we are able to take you to different places. To convey a sense of freshness, a bit dark blue was used which also convey a sense of comfort, stability when using the product or services. Combining an air balloon and sail boat was also to resonate with the fame message to be conveyed to the audiences.