SMART HAWTHORN LOGO DESIGN

Smart Hawthorn is a company that focuses on sharing of music with target audience being men. The aim of this logo was to convey sense of comfort, whilst being agreeable at the same time. To resonate with the target audience, l went with typeface that is condensed which is strong, bold. Orange colour was to convey a sense of welcoming, comfort. To signify the brand services, used sound waves on letter H to give modern feeling as well.

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