Visual identity design for athletes - I.E. Salesiana La Paz

The visual identity developed for the athletes of the "Institución Educativa Salesiana La Paz" who participated in the "Juegos Nacionales Salesianos Mosquera 2023" was a faithful reflection of the sporting spirit and cohesion of our teams. Inspired by a color palette in shades of red, which evokes the passion, energy and determination inherent to competition, and supported by the bold and contemporary Anton typography, this visual identity projects strength and commitment in each of its elements. From its conception, we sought not only to visually convey these values, but also to integrate them in a coherent manner in all digital platforms used, including social networks, through the design of stories, publications, banners and videos that highlighted the pride and determination of our athletes in honorably representing our institution and city in such a relevant sporting event.