DRINKING WUYUTAI IS A LIFETIME AFFAIR

In Beijing, drinking Wuyutai is a lifetime affair. In 1887, Wuyutai amazed Beijing with its self-blended jasmine tea. Since then, folks of Beijing have been caught by this fragrant sip of jasmine tea, as Lao She, a noted Chinese writer, once said, “without tea, I don’t know how to live and what to live for”.

Premium jasmine tea becomes one of Beijing’s festive tacit agreement. Whenever visiting relatives and friends or holding family affairs, high-end jasmine tea will always be the right choice to showcase highest respect.

The Yutai Yixiang series represent the high-end version of jasmine tea with fresher leaves and a better aroma. The new image polished for two years, retaining that warmth and integrity, finally making its debut.

REFUEL THE CAPITAL ART RETAIN THE NOBLE LINEAGE

This high-end jasmine tea gift integrates with Beijing unique [Cloisonné culture] and carries forward ancient Falangcai and wiry enamel craft, intending to resort to classical Beijing arts for eternal traditions and reendow them with vitality.

Touching the dainty patterns etched on the box, you will be overwhelmed by the bountiful subjects diversified from inheritance: bead symbolizes “preciousness”, floral scroll implies “unceasing vitality” while budding jasmine outstands the pursuit of quality.

TO TASTE

TO APPRECIATE

TO PRESENT

The meticulous drawing requires color bleeding and drying over and over again, in which light yet rich color saturation is the core and the unseen effort for even the same brushstroke varies in texture across silk, porcelain and paper.

Only the full pursuit of delicacy during creation could achieve the marvelous flowing glow sparkled by the golden string. Each time outlining the golden string requires even more concentration than a carver, leaving no room for error.

Flowing like auspicious clouds, patterns with different length encircle Yitai Yuxiang’s core image, presenting oriental philosophy of natural harmony, with a tranquil beauty between classic and trendy, glittering golden light under the sunbeam, implicative and noble.

REFINEMENT OF STYLE REINTERPRETATION OF CLASSIC ELEMENTS

A tea gift with style and succinctness is the hardest to find. Without complicated design of a typical tea box, Yutai Yixiang has a simple but inwardly layered structure.

Upon uncovering the crabapple window on the box, it’s a journey that travels through bustle where courtyard memories intertwine with snow-like texture paper, serene and tranquil. The most recognizable DNA of Yutai Yixiang is another masterstroke to revitalize tradition.  

Simple But Inwardly Layered

The more valued appearance attaches more emphasis on whether the connotation being exquisite or not. Most of the typical tea gift packages stay on the surface, lavishing only within light. Changing boring and vulgar impression imposed by typical silver cardboard inserts, Yutai Yixiang stick to extremely detailed interior deco, enabling the young generation to appreciate jasmine tea.  

PICA’S LONG-ROASTING RELEASE YUTAI YIXIANG PAYS TRIBUTE TO THE CLASSICS

The Yutai Yixiang series, created by Mr. Qi Shuwei, a designer specially invited by Wuyutai Tea Industry, represents the high-end jasmine tea gift, now available in 600 Wuyutai stores nationwide. Unending jasmine memories and an inseparable connection with Beijing all released in full in the Spring of 2024.

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/ 出 品 团 队 /

原创设计：齐树伟

工笔创作：宁   静

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战略管理：齐树国

文案策略：倩   仔

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执行指导：刘叶秋

结构规划：李含笑

其他辅助：姚宇新

其他辅助：崔世嘉

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视听渲染：欧德旺

渲染辅助：李含笑

/ 动 画 团 队 /

动画导演：黄禹航

动画辅助：代思芸

动画辅助：张翘楚

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本期文案：倩   仔

商务往来：郭   娜

项目管理：倩   仔

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