DATE - Dating app concept
Project goal
We identified a significant issue in the user experience of modern dating apps: swipe fatigue. Users were overwhelmed by endless swiping that often led to superficial outcomes and did not reflect their true desires for meaningful relationships.
To address this, we focused on creating a more intentional and efficient way to connect people. The opportunity was clear: design an app that replaces the swipe mechanism with a smarter, AI-driven compatibility system to foster genuine connections with minimal effort.
Our solution was Date, which simplifies the journey to finding love by prioritising quality matches tailored to each user’s personality and preferences.
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