The Cupcake Factory is a small pastry shop in Sweden specializing in cupcakes (obviously). Its owners reached out to me to redesign their logo and launch a new website with a completely fresh identity.

I have developed a color palette for the brand and also created a complete logo family for use across different mediums and in various situations.

I was also tasked with creating a minimalist brand pattern using the logomark and sublogo. The pattern will be used for social media and packaging

Follow me on Behance

🖤