Limitless Logistics, Endless Trust

Welcome to FreightFirst, where logistics meets limitless possibilities. We specialize in secure transport, navigating optimal routes for sensitive cargo with ongoing monitoring and comprehensive insurance. Our logo symbolizes secure packaging, strategic transportation, excellence, and the human touch for parcels big & small. Join us in this journey where logistics becomes limitless, and trust is the foundation of every delivery. Discover how FreightFirst transforms the freight brokerage landscape, one secure and trusted route at a time.

30 day logo challenge — Day 4

Creative briefing: we need to do a brand exercise for Freight First, a intermediary freight broker between a shippers and trucking companies. Their USP is finding optimal routes for sensitive cargo that requires ongoing monitoring and comprehensive insurance coverage.

The company is built on the foundations of trust and security with our clients, and the logo should reflect these core values. The branding and communication should build on the trustworthiness, that they can entrust their parcels to our professional agents. The client is not opposed to the idea of replacing the "First" in our company name with the number 1, implying they are the industry leader.