Lumiere - Luxury Skincare at its best

In the development of the Lumiere skincare brand's visual identity, my design strategy was anchored in the principles of purity, luxury, and affordability. This holistic approach was meticulously applied across various product packaging designs—including serum pump bottles, cream tubes, lip balms, and eye cream tubes—as well as in the creation of the brand's logo, packaging, and social media presence.

The chosen color palette, featuring pastel orange, pastel pink, and white, was carefully selected to evoke a sense of serenity and premium quality, aligning with Lumiere's brand ethos. This choice of colors not only reinforces the brand's identity but also ensures that the products stand out in a competitive market, appealing to the target audience's desire for skincare products that embody both luxury and purity.

Throughout the design process, I utilized Adobe Illustrator and Photoshop, leveraging these powerful tools to craft the visual elements with precision and creativity. From the initial concept to the final mockups, each design decision was informed by in-depth research into market trends, consumer preferences, and the overarching goals of the Lumiere brand.

By integrating the brand's core values into every aspect of the design, from the packaging to digital content, I have established a cohesive and compelling brand identity for Lumiere. This thoughtful and thorough design process not only enhances the brand's market presence but also sets a solid foundation for building customer loyalty and trust in the brand's promise of delivering pure and luxurious skincare solutions at the best price.