Albeli - Brand and Logo Design

The idea was to design a luxurious yet fun wordmark for Albeli. The font used is Felix Titling which has the proportions of an inscriptional letter and is somewhat geometric in character, the detailing and classic proportions is what resonated with the brand Identity of Albeli. The font is best suited in large sizes just like albelis’ large heart. There is a spark in albeli which is evident in the e and the circular positioning of luxe adds a fun playful vibe to it.