Design Concepts

This campaign design approach was developed for a premier design agency in search of innovative ideas to pitch a real estate project centered around constructing high-rise buildings across several Indian cities.

The primary objective of the design is to immerse the target audience in a visual narrative where they envision themselves seamlessly transitioning daily tasks, typically done in their living rooms, onto a cloud-like environment. This concept aims to evoke the sensation of living among the clouds, enticing potential buyers to envision themselves residing within the sky-high residences offered by this real estate brand.

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