Waldo Branding - Concept Work 🌲

Process shots from some new brand work for our friends over at Waldo Solutions. These are 2 early concepts left behind, but had a blast designing in this space and industry. Waldo is the foremost logistics app for the logging industry created by loggers. They approached us for a brand audit and evolution.

The subculture within this industry called for something in-your-face and unapologetic that could be used as a vehicle for practical and even technical messaging. We used this concept (with the OSU mascot) to pitch them on the creation of a hulking, beaver lumberjack mascot 🌲 (Could still happen 🤞.) More to come.

_______

Account Strategist: Patrick Vander Kolk

Creative Strategist + Writer: Adam Barr

Art Direction + Design: Josh Kulchar