The art of gifting coffee drinks based on mood

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The Starbucks Mood-Infused Coffee Gifting Card project aims to create a personalised and thoughtful experience for customers by offering coffee drinks tailored to their mood. Through this initiative, seek to enhance customer satisfaction, strengthen brand loyalty, and drive sales by providing innovative gifting options, Whether it's for a friend, family member, or colleague, this innovative gifting option is sure to leave a lasting impression.

Illustrations based on mood is created to complement the Mood-Infused Coffee Gifting Card. These illustrations will capture the essence of different moods, such as energised, relaxed, inspired, and more, adding visual appeal and personalisation to the gifting experience.