Role

I am the lead designer for the e commerce project

Project goal : E commerce websites are facing several challenges hindering their growth and customer satisfaction:

1. High competition in the market.

2. Lack of trust and security concerns among customers.

3. Inefficient logistics and shipping processes.

4. Complicated payment processing leading to cart abandonment.

5. Poor user experience causing friction in the shopping journey.

6. Inadequate mobile optimisation affecting user engagement.

7. Difficulty in managing inventory efficiently.

8. Inconsistent customer service resulting in dissatisfaction.

9. Uncertainty regarding regulatory compliance.

10.Fragile technology infrastructure prone to disruptions.

Solution

Areas for Improvement:

1. E-commerce platforms should focus on optimising the checkout process, improving website/mobile app performance, and enhancing product discoverability to address users' primary challenges.

2. Investing in robust security measures, efficient payment processing systems, and responsive customer service can help build trust and loyalty among users.

3. Personalisation, tailored recommendations, and seamless integration of omnichannel experiences could further enhance the overall shopping journey and drive user engagement and retention.