J.P. Wiser's whisky

In July 2012, Corby brands signed an agreement with Pernod Ricard in the United States, giving access to one of the country's strongest spirits distribution networks.

In the US, American drinkers have a renewed appreciation for rye and have become increasingly interested in premium Canadian whisky. Recognizing specific whisky trends in the US, a portfolio of products to appeal to American consumers was built by tweaking existing brands and developing new ones.

In September 2013, two premium whiskies were launched in 16 US markets—J.P. Wiser's Rye and J.P. Wiser's Spiced.

We began a re-branding of the entire Wiser’s lineup adding the initials of John Philip Wiser to the brand name across the portfolio.

A premium small batch whisky deserves a beautiful box to sit and be showcased.

Continuing to grow their portfolio in the whisky segment, J.P Wiser's Double Still Rye was released in 2015.

Design agency: Corporate Visuals Inc.