Bottle concept art

Testing a new product concept.

We were seeing new trends in the liquor segment, particular in vodka, new launches such as potato vodka and organic vodka were gaining interest in the past year.

It's always important to first test concepts prior to committing in creating a new product. Designers can help create initial mockup for concept testing purposes. Typically concept designs have a lighter design scope and do not need an entire brand development, but they can still turn out very beautiful!