THE BRIEF

Clover is launching a range of enriched milk, both in fresh and UHT packs, called Clover Care. The range will consist of 4 different varaints, namely:  Family Wellbeing, Digestive Wellness, Joint Mobility and Heart Health. ​​​​​​​

The first to launch will be the Family Wellbeing variant which will need advertising developed to educate retailers and consumers about the product.

THE SOLUTION

The brand look & feel, as well as the packaging design, was developed through various rounds of reviews with potential consumers in focus groups. Below is the final UHT packaging for each variant.

TEAM INVOLVED

Creative Director: Kim Miller

Art Director & Care Logo Design: Lizanne Visser

Copy Writer: Graeme Sutherland

Packaging Design: Kirsten Morgan

Images featured on Packaging (created from scratch): Kirsten Morgan