Rooted in tradition, inspired by nature, built on innovation.

This brand creates bijouterie, textiles and accessories through innovative techniques seamlessly weaved into century-old jewellery-making tradition.

Vorea means “northern breeze” in Arbëreshë, a language spoken by small communities of Albanian descent in central and southern Italy. The client wanted to homage the heritage of Arbëreshë craft, made of ornate embroidery and fine goldworking, making it appealing and accessible to a gen-z audience.

Their products feature floral patterns, organic shapes and fluid curves which can only be mass produced through modern techniques such as 3D resin printing. The client wanted to design a brand that would embody these principles, so that branded graphic elements could be at the core of the product design process.