Music that’ll take your breath away

Panico Dischi is an independent music label based in Bologna, Italy.

Spun out of the booking agency of the same name, the founders were keen to maintain an eclectic roster with no boundaries or limitations when it comes to genre.

Panico Dischi’s mission is to scout and promote unreleased young artists with a fresh perspective and a unique sound.

As their approach to communication has always been playful and self-ironic, using party balloons to build their brand image, with the tag line “Music that’ll take your breath away” seemed like a perfect fit.

We opted for bright colours, for eye-catching merchandising, and subtle logo variations that would fit in smaller format on their artists’ releases without clashing with their individual aesthetic.