Your date with personal finance

Money Date is an educational web series published by Italian newspaper Open, aimed at introducing a gen-z audience to personal finance.

Sponsored by an ebank and a digital investment platform, the series features interviews with finance experts who explain the best practices for investing, saving and spending money through a playful and approachable lens.

Each episode covers a specific theme with a guest who, on a pretend-date with producer Sofia Quaglia, uses custom-made props and games to educate the viewers.

The flashy branded media used throughout the videos underline the light-hearted tone of the series, borrowing elements from Y2K aesthetics.