Revitalization of the entire product flavours and format.

Below is the BEFORE lineup.

Logo exploration

We went through vigorous design rounds for the logo, some of our drafts displayed below.

Lineup

When refreshing a brand, you have to consider how it looks across the lineup of products. We started with their 2 most popular flavour, as well their Protein SKU

Flavour rollout

Some fun exploration of how the lineup can look across flavours.

and the Protein SKU had it's own rounds of exploration.

Let's not forget their lunch pack for kids...

Here's the final look!

Brand owner and photo: Saputo

Package design and art direction: CVi