Front of the Flyer

Back of the Flyer

A2 Poster

About This Project

• I created the flyer (A4, double-sided) and poster (A2, single-sided) for the annual contemporary art exhibition "Minokamo Annual 2018" held at Minokamo Cultural forest / Minokamo City Museum in Minokamo, Gifu Prefecture.

• In previous years, the design of the flyer was rotated among participating artists (who were mainly specialized in fine art and had a basic knowledge of Illustrator and Photoshop but were not professional designers).

  However, this year, as one of the participating artists and also someone experienced in graphic design, I took charge of creating the flyer. Since then, I have continued to handle the design work regularly.

• Some improvements I made in terms of design and promotion since taking over include creating a map of the exhibition site to address feedback from visitors about the difficulty in understanding the layout of the premises. The map was included on the back of the flyer. I also simultaneously created the poster, making it suitable for display in art museums and art universities in the Tokai region.

• The theme of this exhibition was "Scorching (Burning)," which was unexpected for an exhibition taking place in a forest. To reflect this unique theme, I completely renewed the design image of the flyer. I chose colors that resembled flames, with a slightly reddish tone, along with a dominant ash-like white color. However, considering that the artworks of participating artists were not overly intense, I aimed to achieve a balance of tranquility. I consciously used less saturated colors and incorporated transparent effects to create a delicate atmosphere.

• The imagery used in the flyer and poster consists of actual photos taken by me on-site at Minokamo Cultural forest, the venue of the exhibition.