CƠM THỊ TẨM | LOGO DESIGN & BRAND IDENTITY

Cơm Thị Tẩm [Logo and Branding Project]

Family meals are the soul of happiness, love, attachment, and nurturing feelings between generations in the family. In addition, it is also a place to demonstrate the beauty of traditional culture in Vietnamese cuisine. Therefore, Kaiza took the traditional design style idea for the brand's restaurant logo. The logo font used in the logo is a calligraphy font that evokes generosity in each stroke. Not only that, this font also conveys the brand's artistry to the viewer. The logo symbol is stylized with the addition of a dragon symbol symbolizing perfect beauty and extraordinary strength, contributing to creating an extremely artistic and unique whole, attracting customers at first sight.

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