Scope of work

The design project for Kidsential involved UX, UI, and brand identity for two apps: Mom’s app and Nanny’s app. Desk and user research were conducted to identify the problems and perspectives of the target users. User stories and a detailed user journey were created based on the insights.

The app’s interface, brand identity system, and interactions were designed following the user flow. Usability testing was performed to ensure the intuitiveness of the solutions. Any issues or improvements were noted for the next sprint.

Visual Identity

The name Kidsential inspired us to use essential shapes and colors for our graphic identity. We chose primary geometric shapes to evoke the fun of kid’s block toys. Our design aims to create a joyful and seamless experience for parents, kids, and nannies.

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Kim Oanh is a digital product designer specializing in experiential design, covering research, narratives, and executions with a user-centric approach.

🟢 Currently available for freelance projects & full-time position

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