Brumaria - Identidade Visual
Studio: Atobá Design
Client: Brumaria - Cosmética Natural
Sector: Aesthetics and Cosmetics
Graphic design / Visual identity
Date: January/2024
We received from Brumaria Cosmética Natural the challenge of creating the redesign of its brand, which already had a visual identity that reflected the entire essence of the business and communicated with its audience. The project had to happen because there was a name change - the brand stopped being Bruma and became Brumaria - and it needed a visual transformation that would continue to represent its values and products.
Using the circle and the lightness and softness of the composition as the main concepts and design symbols, Atobá Design created the redesign of the Brumaria brand, and worked with reductions of the brand to adapt it to different visual formats, digital or printed. In addition to the typography design, graphic elements were added to give movement to the composition, and new institutional colors were suggested.
The project was delivered to Brumaria Cosmética Natural in the form of a simplified user manual, including the logo in its main and reduced version, black and white version, construction mesh, typographic families, additional color palette and examples of various applications.
O projeto foi entregue à Brumaria Cosmética Natural sob a forma de um manual de uso simplificado, incluindo o logotipo em sua versão principal e reduzida, versão em preto e branco, malha construtiva, famílias tipográficas, paleta de cores adicionais e exemplos de aplicações diversas.
