New England Knockouts | Inaugural Season Lockup

Part of expanding on and launching the New England Knockouts brand revolved around the preparatory work needed for opening day in May. Being that this was the inaugural season for the team, I was also tasked with the creation of a commemorative lockup.

While there were a multitude of directions that we could have taken this mark, the decision was made to keep it simple — marrying timelessness with modernity.

Project Team

Nicholas Desrosiers - Executive VP and General Manager

Grant O'Dell - Design Lead

Contact

grant@odell.co