Range of social commerce methods employed by distributors

Social commerce happens when there's the seamless integration of social interactions and ecommerce transactions within a unified pathway to purchase, facilitated by a platform. Let’s see how this influences the direct selling sector 

1. In-app store/catalogue to explore and purchase products directly. 

2. Shoppable posts to shop directly from content such as images or videos. 

3. Gamification for customers to make their shopping experience more interactive and enjoyable. 

4. AR shopping to visualize products in their own space before making a purchase, enhancing confidence and reducing returns. 

5. Live streaming for immediate product demonstrations, Q&A sessions, and purchasing opportunities. 

6. Group Buy to purchase as a group unlocks discounts or exclusive offers, fostering a sense of community and driving sales. 

7. Social shopkeeper for customers to become advocates, earning rewards through promoting products within their social circles. 

8. Referrals to incentivize word-of-mouth marketing and drive new customers to the platform. 

9. Second-hand marketplace for buying and selling pre-owned items creates sustainable shopping options and expands product offerings. 

Social commerce involves leveraging social experiences, networks, and user-generated content to drive sales and also enhance the overall shopping experience of customers. 

Source: https://www.epixelmlmsoftware.com/blog/social-commerce-direct-selling