The Banff Centre Event Branding & Marketing Materials

The Banff Centre is a global leader in arts, culture, and creativity, the Centre is a leader in the development and promotion of creative work in the arts, sciences, business, and the environment. Between 2018 and 2019 Lyuba was contracted as a designer to support Banff Centre’s marketing department

One of the main projects was to develop a brand look and feel for Banff Centre’s Digital Summit marketed as Arts, Culture and Digital Transformation. Lyuba worked within Banff Centre’s brand guidelines to ensure that the new design elements for the Digital Summit remain consistent with the overall brand identity of the Banff Centre. For the initial design direction different mood boards were derived from digital images. The final brand deliverable included a wordmark for the logo of the summit and a variety of graphic elements to support the look and feel. The new look was applied to digital ads, signage, e-mail marketing templates, posters and a program package.

During this contract position Lyuba also assisted the marketing department with the design of annual reports, donor reports, event posters, digital and print ads.