Frvit Midori school project (2021)

Here's another snippet of one of my last project in business school about an agency specialized in marketing strategy. It's in charge of a new client, a fruit and vegetable distributor based in Versailles in the Yvelines region. He wanted to create a website to modernize his business, boost in-store traffic, and propose innovative actions to encourage customers to consume more products, by developing innovative services combining digital, commercial and creative elements.

To achieve this, a website was set up to enable the company to put its seasonal products online, and to maintain the link with its customers in these times of pandemic, as it is necessary to keep its business alive.

The advantage is increased visibility, enabling customers and potential customers to find important additional information, such as opening times and address. Each section can be quickly modified at any time, and can be consulted at any time, automating certain tasks and saving time and money by buying online.

In addition to these essential pages for retaining customers and encouraging future prospects to take an interest in the brand, we offer a contact section where you can ask any questions you may have, suggest actions or even facilitate fruit and vegetable orders, as stocks are displayed in real time.

In addition, we felt it essential to create a blog and a Facebook page to enable our customer to reach a wider audience through a more informal expression, with the aim of communicating indirectly about FRVIT Midori, its products and services.

In this blog, we propose articles that combine the history of food products for this new spring season, a space dedicated to easy recipes to make from our fruits and vegetables, a calendar will also be added so that each visitor is the list of foods he will find each month in our real and virtual stalls.

This format allows us to stand out from the competition, demonstrate our expertise, showcase the agri-food sector, enhance our reputation, including our website ranking, and offer freedom of expression to our customers, who can comment, suggest or debate our products and services.