Dune Shift Primary Logo

🎓 Logo system for a learning design and content consultancy breaking into the ed-tech market.

The client envisioned a bold and creative logo that will help Dune Shift position itself as a trustworthy brand that is steps ahead of the competition.

🏴󠁵󠁳󠁭󠁩󠁿 I created a combination mark that consists of an abstract representation of Michigan’s sand dunes and a fun display typeface in small caps

We explored a couple of different options for the color palette but settled on black and white to give the design a modern feel and reinforce the brand’s no-nonsense attitude.