Matthew Alvarado Logo Design

📷 Logo redesign for a Texas-based photographer specializing in destination weddings.

The client envisioned a classic design that will create a sense of exclusivity and reflect the fact that the brand is inspired by fashion photography & art.

🦁 I created a combination mark based around a heraldic lion holding a flag that says “Usuque ad Mortem”, meaning “until death”.

The graphic is paired with a condensed, traditional serif, a simple sans serif and a sophisticated script.

🎨 For the colors, we went with a timeless neutral palette that gives the logo a mature, heritage feel.

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